Box Office: ‘Fifty Shades of Grey’ Tracking for $45M-Plus Debut

January 22, 2015 - Fifty Shades of Grey

Fifty Shades of Grey — one of a many expected cinema in new memory — is headed for a North American entrance of during slightest $45 million over Valentine’s Day and Presidents Day weekend, according to early tracking.

The Universal and Focus Features pretension is attracting large interest, according to those with entrance to pre-release surveys. It’s frequency a surprise, deliberation a hype surrounding a film instrumentation of EL James‘ best-selling amorous novel, a informative materialisation among women. Nor is it a warn that females over a age of 25 are many meddlesome in saying a R-rated offering, while group aren’t as prone to uncover up, nonetheless Universal still has 3 weeks of promotion left to go.

Starring Dakota Johnson and Jamie Dornan, Fifty Shades hits theaters Feb. 13. More bullish box-office observers trust it will cranky $50 million in a four-day debut, eclipsing Ghost Rider ($52 million) to post a second-best display of all time for a holiday after Valentine’s Day ($63.1 million), rated PG-13.

Fifty Shades, costing a comparatively medium $40 million to make, is uncharted domain for a large studio pretension if it creates good on a book’s themes of bondage, prevalence and sadomasochism (Universal done certain a film was tame adequate to secure an R rating, contra an NC-17). The indie film Secretary, that featured identical themes, never played national when expelled in 2002. Sam Taylor-Johnson destined Fifty Shades.

If there’s any regard about tracking for Fifty Shades, it’s that clear seductiveness lags rather in comparison to awareness. But Universal insiders note there’s still time to boost interest. Also, it’s probable that some consumers are bashful about revelation they wish to see Fifty Shades, according to several box-office observers.

Among other female-centric titles, Sex and a City debuted to $57 million in 2008, while The Fault in Our Stars raked in $48 million final year.

Fifty Shades wasn’t a usually Presidents Day pretension entrance on tracking Thursday to clever numbers: Matthew Vaughn‘s Kingsman: The Secret Service, starring Colin Firth, could sum north of $30 million for a four-day weekend and is appealing to both males and females.

The Fox film was designed to offer as counterprogramming to Fifty Shades by providing an charity for men, nonetheless that pretension shows feverishness among women as well, according to tracking.

Kingsman, described as James Bond meets Kick-Ass, stars Firth as an chosen British view tasked with recruiting younger members. Samuel L. Jackson also stars. It is further rated R.

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