Box bureau report: Fifty Shades of Grey wins a weekend
February 22, 2015 - Fifty Shades of Grey
Fifty Shades of Grey spent another weekend on top, though usually barely: The film’s sum forsaken a high 72 percent from final weekend’s $85.1 million, bringing a second weekend sum to $23.2 million—just about $5 million some-more than Kingsman: The Secret Service, that came in second place with $17.5 million.
The Fifty Shades drop in sales was predicted, though; a film’s assembly was mostly done adult of people who review a books and designed to see a film as shortly as it strike theaters. And they did: Fifty Shades’ scored February’s tip entrance ever, grossing $93 million over a four-day weekend.
Kingsman: The Secret Service forsaken by 51 percent though hold on to a mark in a tip two, partly interjection to certain word-of-mouth surrounding a Matthew Vaughn-directed comic book adaptation. The SpongeBob Movie similarly benefited from word-of-mouth, in this box from families: Although Disney’s PG-rated McFarland, USA non-stop this weekend, The SpongeBob Movie continues to be a usually newish, totally kid-friendly option. (Talking sponges come off as a lot some-more fun to toddlers than Kevin Costner personification a using coach.)
But usually since McFarland, USA wasn’t a series one family-friendly film doesn’t meant it wasn’t successful: The sports play debuted with $11.3 million, creation it a tip grossing premiere this weekend. Right behind that was The Duff, a teen comedy—a form of film moviegoers haven’t seen in utterly a while—starring Mae Whitman, with a better-than-expected $11 million.
1. Fifty Shades of Grey — $23.2 million
2. Kingsman: The Secret Service — $17.5 million
3. The SpongeBob Movie: Sponge Out of Water — $15.5 million
4. McFarland, USA — $11.3 million
5. The Duff — $11 million
McFarland, USA and The Duff’s places in a tip 5 came as a bit of surprise, as forecasters likely Hot Tub Time Machine 2 would be a tip grossing entrance this weekend. But Hot Tub Time Machine finished adult entrance in during No. 7 with $5.8 million—considerably reduction than a original’s $14 million debut, and usually about 40 percent of a $14 million budget.
As for American Sniper, a Clint Eastwood-directed fight film finally found a approach out of a box bureau tip five: The movie, adult for Best Picture during Sunday night’s Academy Awards, placed during No. 6 with $9.7 million.