Box bureau report: Focus beats Fifty Shades

March 1, 2015 - Fifty Shades of Grey

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(Frank Masi)

Fifty Shades of Grey’s box bureau standing would have forsaken this weekend even though any new releases, though a attainment of crime drama Focus caused it to pierce all a approach from a initial to fourth mark in a tip five—and signaled that a days as a large box bureau earner are impending their end.

This already became apparent in a second weekend, when sales decreased by 74 percent. This weekend’s drop—51 percent—isn’t as steep, though it’s adequate to infer that seductiveness in a amorous play is waning. Plus, viewers had a new play to watch this weekend: Focus starring Will Smith and Margot Robbie, a film that non-stop with $19.1 million. 

Many claimed Smith’s power as box bureau aristocrat was over when his many new film, 2013’s After Earth, debuted with $27.5 million. But even though Focus’ $19.1 million is extremely less, it’s a some-more successful premiere in context: After Earth was a big-budget ($130 million, to be exact) movement film that finished adult creation only $60.5 domestically. Focus is a some-more low-key film done on a smaller bill ($50 million), and it’s one that achieved likewise to a genre peers: The Wolf of Wall Street, another crime play starring an A-list actor, debuted with $18.4 million in 2013—and that was even with Martin Scorsese’s name and Oscar hum attached.

Kingsman: The Secret Service, The SpongeBob Movie, Fifty Shadesand fear newcomer The Lazarus Effect rounded out a box bureau tip five—but their weekend estimates are all so tighten that a sequence could simply change when a actuals come out Monday.

1. Focus — $19.1 million
2. Kingsman: The Secret Service — $11.8 million
3. The SpongeBob Movie: Sponge Out of Water — $11.2 million
4. Fifty Shades of Grey — $10.9 million
5. The Lazarus Effect — $10.6 million

While Fifty Shades didn’t have a biggest week here in America, it continues to attain overseas: It was a number-one film internationally for a third week in a row. Estimates contend it done $36 million in 59 territories over a weekend, bringing a general sum to $338.4 million and a worldwide sum to $486.2 million.


Originally posted Mar 1 2015 — 11:31 AM EST

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