Courtesy of Lionsgate

January 28, 2015 - Fifty Shades of Grey


Fifty Shades of Grey heat is easy to understand. It is, after all, itself a product of Twilight fever. So when a steamy, bondage-tastic story of Christian Grey and Anastasia Steele initial dominated a book charts, and afterwards came for a box office, we pronounced nothing. But now Fifty Shades heat has rocketed one grade too distant over a line with an all-new, revisionist selling debate for a cult-classic film Secretary.


To be ideally clear, this debate has zero to do with Focus Features, a studio behind Fifty Shades of Grey. This is a brainchild of Lionsgate, that creatively distributed Secretary behind in 2002. In further to that new art above, that is not, as it competence appear, something we only churned adult in Photoshop, Lionsgate has also expelled a new trailer, once again attack that “original Mr. Grey” judgment flattering tough and finale with a breathy, X-rated pant.

The original trailer was most daffier, some-more in line with a tinge of a film, and heavy-breathing-free. But only in box all that “original Mr. Grey” denunciation was too decorous for you, a trailer and judgment art also came with a following copy:

Before Fifty Shades of Grey, there was Secretary. James Spader
leads this voluptuous and adventurous comedy as a strange Mr. Grey, a
seemingly normal counsel whose attribute with his new secretary
(Maggie Gyllenhaal) descends into a eccentric event that would give
nightmares to any tellurian apparatus director!

So pearl-clutching protectiveness of a dear cult classical aside, only how satisfactory is a comparison between Fifty Shades and Secretary? Not very. Yes, a masculine leads in both films have a surname Grey. Sure, there are “kinky” passionate acts in both. (Depending on your clarification of kink.)


But one story is a nuanced demeanour during loneliness, self-acceptance, and creation loyal connections. The other, during slightest in book form, is pristine titillation. I’ll let we confirm for yourself that is which. All we know is this: Fifty Shades fans examination Secretary for a initial time are in for a lot of disappointment. Instead of Red Rooms there are red pens. (Not to discuss insects, urine-soaked marriage gowns, and a complicated bucket of psychosexual exploration.)

This kind of revisionist rebranding isn’t accurately new. At a tallness of Twilight fever, HaperTeen expelled a array of classical novels with bold, new red-and-black covers meant to embrace a Stephenie Meyer series, and captions reading, for example, “Bella and Edward’s favorite book!” But only since this tactic isn’t new, doesn’t meant we have to like it. Now where’s my red pen?

source ⦿ http://www.vanityfair.com/vf-hollywood/2015/01/fifty-shades-of-grey-secretary-marketing-campaign

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