‘Fifty Shades of Grey’ sinks 73% in 2nd weekend, still tops box office

February 23, 2015 - Fifty Shades of Grey

Fifty Shades of Grey” saw sheet sales dump 73% from a opening, though an estimated $23.2-million second-weekend sum was good adequate to win a box bureau competition and pull a movie’s domestic transport so distant to $130.1 million.

Though a decrease was expected, a film fell brief of projections of about $30 million for this weekend. 

Latest weekend domestic box office

Fifty Shades,” destined by Sam Taylor-Johnson and formed on E.L. James’ amorous novel, assimilated a ranks of films that plunged after large openings. For example, “The Twilight Saga: New Moon” fell 70% in a second weekend in recover in 2009. “Valentine’s Day” also fell 70% from a opening weekend in 2010.

Still, “Fifty Shades,” that cost about $40 million to make, is a win for Universal. The R-rated film follows eccentric billionaire Christian Grey (Jamie Dornan) and his adore seductiveness Anastasia Steele (Dakota Johnson). It debuted to $94.4 million over a four-day Presidents Day and Valentine’s Day weekend.

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It has also been a outrageous strike overseas, pulling in $280.5 million in 58 regions during a ubiquitous box office. The sum worldwide transport is $410.6 million.

With several strong openings in a past dual months, a altogether box bureau so distant this year is adult 10% from a same duration final year.

Disney’s “McFarland, USA” debuted in fourth place with $11.3 million, and a teen comedy “The Duff” debuted in fifth with $11 million. Both exceeded tracking expectations of $7 million to $9 million.

“Hot Tub Time Machine 2,” however, did not transport as well. It fell brief of $15-million tracking expectations and non-stop during No. 7 with usually $5.8 million.

“McFarland, USA” was deemed a success given it cost usually $25 million to make.

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“Making these kinds of stories about genuine people is such an critical thing,” pronounced Davis Hollis, Disney’s placement chief.

The film is formed on a 1987 loyal story about runners from a city in California’s Central Valley who lerned on a cross-country organisation underneath Coach Jim White (Kevin Costner).

Audiences were uniformly divided by gender. The largest organisation of moviegoers (26%) were comparison than 50.

The film warranted an A class from assembly polling organisation CinemaScore and a 77% certain rating on Rotten Tomatoes.

“The Duff,” expelled by Lionsgate and CBS Films, is formed on a novel by Kody Keplinger. The film follows high schooler Bianca (Mae Whitman of “Parenthood”) as she creates herself over to no longer be a “designated nauseous fat friend.”

The teen comedy warranted an A-minus class from CinemaScore and decent reviews from critics. An estimated 75% of a assembly was female, and 68% were younger than 25.

“You would need to go behind to December’s ‘Into a Woods’ or wait for a Mar recover of ‘Cinderella’ to find something directed during a core audience,” said David Spitz, Lionsgate’s executive clamp boss and ubiquitous sales manager of melodramatic domestic distribution

The comedy is approaching to play good in a entrance weeks with assistance from certain word-of-mouth.

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Kevin Costner saves predicted ‘McFarland, USA,’ reviews say Amy Kaufman “McFarland, USA” doesn’t demeanour like it’s going to be a exile strike during a box bureau — though don’t censure poorticket sales on filmcritics. “McFarland, USA” doesn’t demeanour like it’s going to be a exile strike during a box bureau — though don’t censure poorticket sales on filmcritics. ( Amy Kaufman ) –>

“Hot Tub Time Machine 2,” expelled by Paramount Pictures and Metro-Goldwyn-Mayer Pictures, had been approaching to entrance with adult to $15 million. The film, that cost about $14 million to make, reunites Lou (Rob Corddry), Nick (Craig Robinson) and Jacob (Clark Duke) as they glow adult a prohibited cylinder time appurtenance again though this time land in a future. Adam Scott joins a cast.

“It’s flattering disappointing,” pronounced Megan Colligan, Paramount’s boss of worldwide selling and distribution. “We underperformed a tracking. It was a small tough to see coming.”

The film warranted a C-minus class from CinemaScore and mostly bad reviews. An estimated 63% of moviegoers were male, and 76% were comparison than 25.

Colligan pronounced cold continue might have been a cause in a film’s performance, especially among East Coast moviegoers.

“It happens each once in a while,” she said. “This isn’t what we’d wish it be … though [the film] is an easy, fun time during a movies.”

“Kingsman: The Secret Service” finished second for a weekend and combined $17.5 million, lifting a sum transport to $67.1 million. It fell 52% in a second weekend.

Based on a comic book, a Twentieth Century Fox film follows a travel child (Taron Egerton) after Harry Hart (Colin Firth) recruits him into a tip view organization. Samuel L. Jackson and Michael Caine also star in a film.

“SpongeBob SquarePants: Sponge Out of Water,” that came in third place, fell about 51% in a third weekend. The family film combined $15.5 million, bringing a domestic sum to $125.2 million.

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Copyright © 2015, Los Angeles Times

UPDATE

12:47 p.m.: This post includes an updated statement from David Spitz.

The post was creatively published during 11:53 a.m.

source ⦿ http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-box-office-fifty-shades-kingsman-spongebob-mcfarland-duff-hot-tub-time-machine-20150222-story.html

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