‘Fifty Shades of Grey’ whips advertisers into a frenzy
January 15, 2015 - Fifty Shades of Grey
“Grey” is a new green.
Universal’s argumentative “Fifty Shades of Grey” film is so prohibited that advertisers have churned themselves into a frenzy — gnawing adult all a in-cinema airtime forward of a recover subsequent month, one vital ad seller pronounced Tuesday.
The movie, starring Dakota Johnson and Jamie Dornan, bows Feb. 14 though advertisers that haven’t nonetheless requisitioned their ads in theaters — where moviegoing lovebirds are approaching to container multiplexes — are out of luck.
National CineMedia, that sells ads for a AMC, Regal and CineMark museum chains, is sole out for February, a president, Cliff Marks, told The Post.
The direct is fueled by “Grey” — formed on a book about a college girl’s eccentric attribute with a high-flying control freak.
It is a initial time in years NCM sole out February, Marks said.
One Feb advertiser, European Wax Center, is building a stream selling bid around “Grey” and a Academy Awards.
The cinema promotion business is awaiting a blockbuster year interjection to a slew of prohibited movies.
Three cinema from a approaching line-up are approaching to attract a many dollars, pronounced Marks — “Star Wars,” a “Despicable Me” spinoff “Minions” and Pixar’s initial recover in some time, “Inside Out.”
NCM, that is perplexing to forge a partnership with a opposition Screenvision, reports that it is holding a wider apportionment of Madison Avenue’s video budgets as CPMs rise.
NCM has commitments for $225 million in ad income for a year, a burst on final year’s $110 million, Marks said.
Screenvision CEO Travis Reid told The Post: “We’ve had a lot of seductiveness in ‘Grey’ … from a lot of female-focused brands. It’s a biggest womanlike film given ‘Sex in a City.’ ”
Marc Wallen, handling partner during MediaCom, told The Post that a “ad indication has changed, and cinema is some-more affordable and in line with TV costs. It’s also some-more measurable.”