Gambling companies slammed for spiritless adverts including Fifty Shades of …

September 13, 2015 - Fifty Shades of Grey

  • Betting agencies indicted of falling to ‘new lows’ with sexist adverts
  • Concerns lifted about adverts including one that referred to verbal sex
  • Fifty Shades of Grey satire by SportsBet starring a dog was also criticised
  • Gambling Foundation CEO pronounced a adverts reinforced a ‘sexist culture’

Jenny Awford For Daily Mail Australia

3

View
comments

Gambling companies have been slammed as ‘sexist’ for producing adverts that are spiritless to women including one unfortunate Fifty Shades of Grey parody.

SportsBet and other betting agencies have sunk to ‘new lows’ by portraying women as possibly passionate objects or whinging housewives, according to a Victorian Responsible Gambling Foundation.

Concerns have been lifted about a series of adverts including one SportsBet blurb that referred to a lady behaving verbal sex.

The betting association was also accused of enlivening bestiality after casting a greyhound as sadomasochistic billionaire Christian Grey in a satire advert alongside a womanlike actress.

Scroll down for video 

Gambling companies including Sportsbet has have been slammed as 'sexist' for producing adverts that are spiritless to women including one unfortunate Fifty Shades of Grey satire (pictured)

Gambling companies including Sportsbet has have been slammed as ‘sexist’ for producing adverts that are spiritless to women including one unfortunate Fifty Shades of Grey satire (pictured)

The satire adverts showed a singer personification Anastasia Steele tied adult in a 'red room'

The satire adverts showed a singer personification Anastasia Steele tied adult in a ‘red room’

Sportsbet perceived a series of complaints about a advert with some observant it speedy ‘erotic relationships’ between women and dogs.

Serge Sardo, arch executive of a Victorian Responsible Gambling Foundation, told The Age: ‘These strategy are a unfortunate thoughtfulness on how distant some gambling companies will go to sell their products.

‘This character of promotion is channel a line between sexist to undisguised misogynistic.’

He pronounced a adverts reinforced a ‘sexist culture’ and could change a approach organisation provide women.

Another online debate showed a male pulling his girlfriend’s face to a side during sex so he could listen to a equine race.

The Fifty Shades satire was also slammed by an animal rights organisation that pronounced it was exploitative and demeaning to a greyhound.

The dog was seen sprawled out on a cushion-covered bed as a lady personification Anastasia Steele scooped peanut butter from a jar, licked her lips and rolled around. 

Sportsbet perceived a series of complaints about a advert with some observant it speedy 'erotic relationships' between women and dogs 

Sportsbet perceived a series of complaints about a advert with some observant it speedy ‘erotic relationships’ between women and dogs 

The satire video starred a rescue greyhound (pictured) in a purpose of billionaire Christian Grey

The satire video starred a rescue greyhound (pictured) in a purpose of billionaire Christian Grey

‘We totally conflict a whole idea of bestiality, that is clearly pragmatic in obscure light in a clip,’ a orator for Animal Liberation told Daily Mail Australia.

‘It is a sovereign corruption and penalties are severe. Dressing a dog adult demeans a animal,’ a orator added.

But a censure was discharged by a Advertising Standards Bureau (ASB) that pronounced a satire was not itself ‘discriminatory towards or disparaging of women’. 

The promotion business has perceived 17 complaints about a depiction of women in a past 5 years, though usually one was upheld. 

Spokeswoman Sari Mattila claimed they perceived some-more complaints about ubiquitous discrimination, health and reserve and denunciation in gambling adverts. 

‘The [bureau] frequently commissions eccentric investigate into village perceptions to safeguard a board’s determinations are in line with village perceptions. 

‘This includes investigate into a depiction of women in ads, in all categories, not privately gambling advertisements.’

The Australian Wagering Council, that represents CentreBet, SportsBet, Bet365 and William Hill Australia, pronounced they have to follow a Australian Association of National Advertisers’ formula of ethics.

This states: ‘Advertising or selling communications should not occupy passionate interest in a demeanour that is exploitative and spiritless of any particular or organisation of people’. 

The dog was seen sprawled out on a cushion-covered bed in front of a lady personification Anastasia Steele

The dog was seen sprawled out on a cushion-covered bed in front of a lady personification Anastasia Steele

The lady was seen scooping peanut butter from a jar, violence her lips and rolling around on a bed

The lady was afterwards seen dressed as a rabbit while using to a strain 'Who Let a Dogs Out'

The lady was afterwards seen dressed as a rabbit while using to a strain ‘Who Let a Dogs Out’


Comments (3)

Share what we think

The comments next have not been moderated.

The views voiced in a essence above are those of a users and do not indispensably simulate a views of MailOnline.

Who is this week’s tip commenter?
Find out now

source ⦿ http://www.dailymail.co.uk/news/article-3232387/Gambling-companies-slammed-sexist-degrading-adverts-including-Fifty-Shades-Grey-parody.html

More shades ...

› tags: Fifty Shades of Grey /