How EL James’ Fifty Shades of Grey desirous Mills & Boon’s risque new book cover

June 21, 2015 - Fifty Shades of Grey

Jemma Buckley Showbusiness Reporter For The Daily Mail



2015: The latest charity from Mills  Boon's raunchy Blaze series 

2015: The latest charity from Mills Boon’s raunchy Blaze series 

It has been synonymous with intrigue novels for many of a 100 year history.

And while Mills Boon has always told tales of ardent adore affairs – a books have turn increasingly risque in new years as a 50 Shades era turn some-more gentle deliberating – and perfectionist – sex.

The book covers once decorated wooden looking couples, with clever large group fixation a protecting arm around a tremor heroine or unconditional her off her feet.

But these days we are some-more expected to see a extreme lady smouldering during a camera while a chiselled male stares lustfully in her direction.

Titles have left from a trusting No Other Man, published in 1937, to Sweet are a Ways in 1976, before alighting resolutely in a complicated day with new publications like Best Man…With Benefits and Flirting with Intent.

The code even has an ultra-sexy line called Blaze to support for a raunchiest of readers and final year ran an eBook ‘red-hot reads’ series.

EL James’s phenomenally successful sadomasochistic array 50 Shades of Grey has done it some-more excusable for women to uncover an seductiveness in reading voluptuous novels. And before that, American sitcom Sex in a City – that aired until 2004 – normalised discussions about sex between friends.

Joanne Grant, Mills Boon executive editor, said: ‘Mills Boon has blending to simulate multitude and renouned culture. You can unequivocally draft a changes given we have a story durability over 100 years.

‘In a past, a sex itself wasn’t so apparent on a page. It was implied, and there was lots of indulgence so we could suppose what had happened behind sealed doors, though it wasn’t explored on a page. Now there are no worries about that – we can be really open.’

As good as some-more pithy descriptions of a couple’s romance, a heroines are now many some-more expected to be in a pushing chair of a relationship.

1937: No other man 1947: Giving small away

1937’s cover (left) was out-of-date intrigue while a charity from 1947 (right) gave really small away 

1956 1959

Things began to feverishness adult somewhat in a 1950s with bare-shouldered women on a front of a 1956 (left) and 1959 (right) novels

She continued: ‘In a comparison books they could mostly be seen to be utterly exposed and not in control of their possess destinies. There was that some-more normal clarity of a male who would drive me divided and save me. 

‘Now we see women who are impossibly eccentric and in assign of their possess lives. That energetic has totally changed.

‘Our many renouned array is a Modern Romance series, that is on a sexier side. It’s also a many quintessentially Mills Boon story, with a billionaire hero, general environment and glamour. It’s all about escapism.’

A small some-more passion in a cover of a 1976 novel Sweet Are a Ways A some-more amorous cover in 1986

A shy welcome was a cover for a 1976 novel Sweet Are The Ways (left) while in 1986 a publisher opted for a many raunchier painting with Love Child (right) 

Playing it protected in 1988 A some-more charming picture was used in 1995

The 1988 cover for Dark Desiring was particularly resigned (left) though in 1995 a sultrier stage was used (right) 

A moist cruise was a painting used on a cover of a 1999 novel by Barbara McMahon (above) 

A moist cruise was a painting used on a cover of a 1999 novel by Barbara McMahon (above) 

Author Heidi Rice, who has created novels for Mills and Boon given 2007, added: ‘Generally women are many some-more gentle reading sex in books these days.

‘Attitudes are opposite now. There’s been a few diversion changers in a final 20 years like Sex in a City, that brought out a fact that women speak about sex and suffer sex. Then of march there was 50 Shades of Grey that done it all so many some-more mainstream.’

Mills Boon, owned by publisher Harlequin, was founded in 1908 and began to tell escapist novella for women from a 1930s.

The brand, opposite a array of series, now criticism for roughly three-quarters of a intrigue paperbacks published in Britain. Worldwide they sell 130million books any year in 100 countries.

Current book covers are many some-more suggestive The publisher has done a unwavering bid to make books some-more modern

The stream covers of books for sale are steamier, with publishers penetrating to keep adult with a complicated woman 

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