See Theo James Get in a Fifty Shades of Grey Mood in His Smoldering Ads for …

September 3, 2015 - Fifty Shades of Grey

Theo James—also famous as a male whose eyebrows are never not smoldering—is a new face of Boss a Scent. The British actor, who told Vanity Fair in Mar that he wanted to move “a still masculinity” to his impression in Divergent, brings a not-so-quiet masculinity to his Boss fire (that’s a good thing, F.Y.I.). You can’t assistance though hear and see a echoes of Fifty Shades of Grey: a pointy black fit and slim tie, that informed capricious strain (although it’s an progressing though equally sexy-time-themed Weeknd track, “High for This”), and even a stage in that James runs his hands adult his lady friend’s thigh and all buttons (and clothes) presumably come off. Fun!

James patiently awaits his friend. You can theory a rest …

Oh, right—and a cologne. With records of ginger and lavender, there’s also a “aphrodisiac Maninka fruit, imagining from Africa, [which] is evocative of passion fruit and rum.” Use sparingly, since from what I’ve gifted after too many oysters, there is such thing as too much aphrodisiac (don’t ask).

Hair talent Oribe (left, with fantastic gray hair in a fabrication of a ideal beach wave), tells James, “Even your hair is smoldering!” Just kidding—we have no thought what he’s observant here, though he competence as good be observant that! We adore you, Oribe!

See outtakes from a hunky shoot, styled by Hugo Boss artistic executive Jason Wu; a commercial, destined by Darren Aronofsky; and a incense campaign, photographed by Mert Alas and Marcus Piggott—four group who need no introduction. See blurb here.

Take 17: James catches a thoughtfulness of his brows in a camera, mouth dropping open in awe, since ours did!

Left: Our favorite poise again: “Is there something on my chin? Or is it only my implausible stout chin?” God, we’re in love! Right: a Scent by Hugo Boss, their latest cologne for men.

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