Universal: ‘Fifty Shades’ Trailer Scores …

August 3, 2014 - Fifty Shades of Grey

Universal: ‘Fifty Shades’ Trailer Scores Historic 100M Views In First WeekEXCLUSIVE: In a week given Universal and Focus Features premiered a trailer for Fifty Shades of Grey, a 2 1/2-minute promo has turn a biggest online trailer launch in history, a studio said.

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The amorous instrumentation of E L James‘ 2011 amorous bestseller marks a adore event between a genuine immature lady and a hastily businessman who was shop-worn as a girl and rejects intimacy. Sam Taylor-Johnson leads and Dakota Johnson stars as Anastasia Steele and Jamie Dornan as Christian Grey. After strategically building adult a Jul 24 trailer entrance with teases on NBC’s Today and in Beyonce’s Instagram feed, Universal scored some-more than 100 million views opposite all platforms in a week. That is about a series of books sole globally.

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Some of that towering online success is some-more simply quantifiable than others, given a scarcely 33 million YouTube views logged in a week from Universal’s dual central uploads alone. “Fifty Shades Of Grey trailers are pulling staggering views” from dual apart uploads this week, pronounced RelishMix CEO Marc Karzen. The trailer on Universal’s YouTube channel captivated some-more than 13 million views, and a UK kin did even better, with 19.3 million. “Add to that ripped and reposted versions on film fan channels. It’s rare for a film that’s 6 months out.”

Here’s a sampling of Fifty Shades‘ rip opposite amicable media in a initial week: The 15-second teaser premiered unannounced to Beyonce’s 14 million Instagram fans on Saturday, Jul 19, notching 443,000 likes and over 85,000 comments in an surprising cadence of cocktail selling synergy. The provoke of a teaser featuring a breathy dash of Beyonce’s Crazy In Love also aired in TV and digital spots for a subsequent 3 days, and ran in a 30-second radio mark in 16 markets.

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All that selling foreplay led to a morning of Jul 24, when a full trailer forsaken during 8:15 AM ET and became a most-watched trailer on YouTube that day in a swell of hum that Ben Carlson of amicable network tracker Fizziology calls “simply unprecedented.” The trailer garnered 98,000 mentions per hour on Twitter and was a No. 1 Google-trending subject in a U.S., Canada, a UK, France, and Germany.

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An additional 13 million uploads were noticed on additional platforms including Yahoo, IMDb, and Apple in further to over 900,000 trailer views around unaccepted YouTube uploads, according to Universal. It had over 40 million additional views on Facebook opposite a studio’s domestic and general channels as good as Beyonce’s Facebook page, where a trailer alone racked adult 446,000 likes and 222,000 shares. Fifty Shades hit theaters Feb 13.

source ⦿ http://www.deadline.com/2014/08/fifty-shades-of-grey-trailer-100m-social-media/

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