Will Smith Has Upper Hand Over Mr. Grey At Weekend Box Office – B.O. Preview
February 27, 2015 - Fifty Shades of Grey
Will Smith is set to pull Fifth Shades Of Grey out of a tip mark during a weekend box office. The star’s latest Warner Bros. film Focus, about a criminal male whose life is taken for a float by a femme fatale played by Margot Robbie, is looking to sum $20M-$25M this weekend during 3,323 theaters. Thursday previews will strike about 2,000 theaters, and a pic will get an additional boost from 800 reward large-format and IMAX playdates. As of Monday, a R-rated noir comedy was tracking strongest among comparison group ages 45-55 though also display plain seductiveness from group and women over 25.
Focus is destined and created by Glenn Ficarra and John Requa, whose prior tour for a studio — summer 2011’s Crazy, Stupid, Love — opened to $19.1M on a approach to $84.4M stateside off a $50M budget. Focus, for that a studio set a recover date a year ago, outlines a opposite genre for Smith of late; his prior outing, Sony’s summer 2013 sci-fi film After Earth, crashed during a B.O. with a $27.5M opening and attack a final cume of $60.5M. At several points Ryan Gosling and Emma Stone circled Focus, followed by Ben Affleck and Kristen Stewart.
Among his non-action films, Smith’s best crawl belongs to a regretful comedy Hitch, which non-stop to $43.1M in Feb 2005 and finaled during $179.5M.
Blumhouse’s $5M fear pic The Lazarus Effect starring Olivia Wilde and Mark Duplass is about medical students bringing passed patients behind to life. It is looking for a FSS take of $12M-$14M in about 2,500 theaters. That should be good for No. 2 on a weekend. Relativity is distributing a film, on that it acquired domestic for $3.3M (Lionsgate has foreign, and D Films is releasing in Canada). The pic is display seductiveness among guys and girls 25-35 per Monday’s attention tracking. It will flog off Thursday with 8 PM screenings.
After weathering a 73% dump in a second frame, Universal/Focus Features’ Fifty Shades Of Grey is approaching to locate a exhale with an estimated decrease between 45%-50% in a third event with a B.O. take of $11.1M-$12.2M. Current domestic B.O. by Tuesday stands during $133.3M.
Disney’s McFarland, USA and CBS Films/Lionsgate’s The Duff are estimated to register second-weekend drops of 35%-50%.
Best Picture Oscar winner Birdman from Fox Searchlight will go wide, jumping from 407 playdates to some-more than 1,000 in a 20th weekend. Pic’s domestic cume by Tuesday stands during $38M. Birdman, that was expelled on DVD and on-demand final week, will be requisitioned during art house, specialty, mainstream multiplex and upscale suburban complexes.
Both Fandango and MovieTickets.com reported currently that allege tickets sales have begun for Lionsgate’s Insurgent, one month before a supplement bows on Mar 20. Each sheet seller is charity perks to moviegoers with their purchase.
Fandango is charity a giveaway download of a initial film, Divergent. Lionsgate also has partnered with Fandango to offer some-more than 50,000 gifts with squeeze for sheet exchange with 24-hour peep sales during any following week heading adult to a film’s release. Prizes embody downloads from a Divergent book array and disdainful marks from a film’s soundtrack.
MovieTickets.com buyers gnawing adult tickets currently accept a giveaway HDX digital duplicate of Divergent on Vudu.